Your own popular media
Put your money to good use
Establish your own print or digital media that communicates urban design and planning to citizens in an informal and engaging manner. This modern take on city communication was pioneered by KBH magazine in Copenhagen to great effect.
Most cities spend a huge amount of money on communicating with the people of the city. Most often, this is done in both expensive and ineffective ways.
We help you establish and run your own media that truly puts the city and its development on the agenda. Save the money on advertising, pamphlets and “official” web sites — and put them to much better use.
The service is targeted especially at municipalities of medium-sized and large cities — as well as private developers of district-sized areas that wish to market the qualities of their development through clever use of media.
In this package we help you create your own urban print and/or digital media — all the way from the first ideas to finished product.
During visits in your city we help you get your team organised and work with it to determine specific needs in your city. We coach on concept, design, distribution, business models, organisation, journalism and possible spin-offs.
For digital media we also help design and develop the platform on which the people of your city or area will debate, suggest, vote, be informed and allowed to dream — basically, get engaged. The ideal product is the print media accompanied by a digital one.
Ongoing project management
Some of the work we will do with you on-site. When we are not there, we will work with you online to coordinate what you are doing there and what we are producing in our offices. We will advise and support until you have your new media on the streets and/or on the screen — and usually stay on board afterwards as well, at least while the product is in its infant stage.
Getting you off the ground
Have you decided to start your own urban media and know pretty much what you want to do? We will offer consulting in the initial, and crucial, phase where all key decisions are being made: How do you design for engagement? From what angle should you approach the content? How do you get the media dispersed?
Like in the case of full implementation, if you choose to start a digital media we will help you design it and can have the platform developed cost-effectively.
In-person and online consulting
Ideally this ‘off the ground’ package should consist of two visits, as well as online consulting over a period of a few months.
Kick-off / inspiration
Our smallest media package consists of a visit of a few days where we introduce you to the benefits and general idea of producing your own urban media.
Naturally, it is possible to later combine this with one of our other packages or custom assignments, should you also be convinced that producing your own media is a highly effective, and cost-effective, way of stimulating engagement and nurturing optimism in your city.
Visuals, Campaigns & Tech
A one-off job
A stand-alone publication or a microsite to promote a new urban initiative? A street campaign to raise awareness of a particular subject?
We like to get our hands into one-off, urban communication projects with clear focus.
Our unique approach is that we are architects with extensive communication experience. Hiring a regular communications agency for your task may not yield the expected results — simply because the particular dynamics of urban culture, design and planning are not entirely understood by a generalist agency.
This service is targeted at all sizes municipalities, private developers and organisations involved in the design, planning and culture of cities.
We offer a variety of ad hoc communication solutions. You may know what you want — or you may want input on how to best reach your target audience before initiating production. Regardless, these are typical communication products made by us:
Need to promote, or raise awareness about, a certain geographical area or urban issue? A small website, or micro site, combined with utilizing social media and other digital channels is often an effective, as well as cost-effective, solution.
We help you form a concept, design, develop and execute.
The role of the print media is being redefined in the digital age. Today, print signals quality and is often associated with more relaxing reading experiences than on the omnipresent screens. Print is also very good at bypassing the digital noise and presenting itself to the right recipients through creative use of distribution.
If print is the best medium for your message, we help you develop the concept, design the publication and discover the most effective distribution channels.
Visuals & Campaigns
Do you need to raise awareness of a particular project? Wish to stimulate a change in behavior in the urban space. Present the challenge, and we help you create signs, symbols or campaigns tailored for urbanites.
Communicating about urban design, developments and culture is a discipline in its own right. You should make full use of the density of the urban environment as well as understand the particularities of the needs and psyche of the city dweller.
Intro to modern urban communications
Just need some inspiration and an introduction to current ways of creating urban communication products that engage? That’s fine with us.
Whether you are organising a conference or wish to inspire your own staff, we are happy to deliver a motivational keynote.
Keynotes can be presented on a fly-in, fly-out basis – or can be combined with other services.